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Magazine B : Barbour

  • 定價：

    800

  • 售價：

    720

雜誌簡介


這本 B (Brand Documentary Magazine) 旨在介紹全球值得為讀者推薦的品牌故事。這些優良品牌是根據該品牌的經營哲理、美感傳遞、價值定位與實用性等四個評鑑向量所決定的。B 樂於發掘更多市場上能夠造福人群、傳達崇高理想、發揮工匠藝術的企業，深入他們的創意理念，透過實際參訪，瞭解該公司的文化與核心價值。具體認知該公司之所以存在，是不斷地朝向全公司所認同的理想版圖前進，為人群謀求最大的福祉。他山之石可以攻錯，藉由各個不同領域優質企業的成功故事，讓讀者能夠深入思考如何實踐理念的具體過程。       


當期內容


Barbour is a clothing brand founded in 1894 by John Barbour in South Shields, England. It first made oilskin workwear, which are practical garments that protect the body against the fluctuating weather. Since the introduction of the brand’s functional iconic waxed cotton jackets—the Bedale, the Beaufort, and the Border—the Barbour wax jacket became the center of a culture for collecting vintage garments, customizing and rewaxing in the general population. Now in its fifth generation as a family-run business, Barbour has grown into a lifestyle brand that adjusts to the needs of the times and the changing styles in addition to making its offerings more accessible to each rising generation through collaborations with diverse fashion brands.