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Magazine B : THE BALVENIE

  • 定價：

    800

  • 售價：

    720

雜誌簡介


這本 B (Brand Documentary Magazine) 旨在介紹全球值得為讀者推薦的品牌故事。這些優良品牌是根據該品牌的經營哲理、美感傳遞、價值定位與實用性等四個評鑑向量所決定的。B 樂於發掘更多市場上能夠造福人群、傳達崇高理想、發揮工匠藝術的企業，深入他們的創意理念，透過實際參訪，瞭解該公司的文化與核心價值。具體認知該公司之所以存在，是不斷地朝向全公司所認同的理想版圖前進，為人群謀求最大的福祉。他山之石可以攻錯，藉由各個不同領域優質企業的成功故事，讓讀者能夠深入思考如何實踐理念的具體過程。       


當期內容


The Balvenie is a single malt whisky brand based in Speyside, Scotland. Founded in 1892 by William Grant, the brand’s philosophy rests on a 130-year-old manufacturing process that values manual processes and the use of technology to augment human skills. The Balvenie malt master David Stewart developed the first cask finishing technique to age whisky in two different oak barrels—evidence of the brand’s ability to stay on the cutting edge while honoring its heritage. This experiment brought about one of the most-talked about single malt whiskies today: the DoubleWood 12 Year Old. Even in modern times when profit margins and efficiency are critical for businesses, The Balvenie continues with its balance of tradition and innovation to create unique offerings in the whisky market.